WRITE
With Generative AI
Gospel Insight
In the wilderness, Lehi’s family was given a divine tool—the Liahona. But it didn’t work by default. It responded only to faith, diligence, and intentionality. Elder David A. Bednar taught in a 2024 BYU devotional:
“There are no spiritual shortcuts or quick fixes. Ongoing conversion requires sustained work.”
So it is with writing—and with using generative AI. This tool is powerful, but it’s not a shortcut. It doesn’t replace your judgment, your effort, or your integrity. Like the Liahona, AI guides best when you engage it faithfully and purposefully.
“Generative AI can speed up your writing—but it can’t replace your judgment.”
AI won’t think for you, lead for you, or become you. It’s a tool, not a replacement. It responds to the clarity of your intent and the strength of your effort. Keep your hand on the helm. Use AI with faith, diligence, and integrity—and it can help you write, lead, and live with greater clarity and purpose.
Used wisely, it can support your journey to become a more thoughtful, Christlike communicator—someone who seeks truth, builds others, and uses every tool for good.
Project Roadmap
The Writing with Generative AI assignment is the first in a series of scaffolding assignments for your high-stakes Business Research Article project. This assignment will help you practice thinking and writing with AI—not just generating content, but learning how to collaborate with a powerful tool. You’ll complete four simple steps:
- Explore and Narrow Your Topic with AI
- Experiment with Storytelling
- Use Chain-of-Thought Prompting
- Reflect Honestly
Why This Matters
Knowing how to use AI skillfully and ethically will be essential in your career. Practice now, in a supportive educational environment, to share rapidly evolving AI techniques with your peers and teachers. Learning to use AI on this scaffolding assignment will make all subsequent steps of writing your business research article much, much easier.
Watch the Following Video
Read the Textbook Chapter
This learning module should take you about 1 hour to complete.
By the end of this unit, students will be able to:
Articulate a clear and authentic personal brand grounded in their CliftonStrengths results and other relevant soft skills.
Evaluate and align professional communication tools such as LinkedIn, resumes, elevator pitches, and cover letters with their personal brand to support internship or job opportunities.
Demonstrate their personal brand in real-world contexts through customized employment communication experiences.
Disciplinary Writing
Students focus on a well-defined purpose—to know their audience and write to that specific audience.
Students will adopt a voice and tone specifically adapted to employment communication.
Oral Communication
Students will develop skills necessary to succeed in oral environments: networking events, informational interviews, job interviews, and delivering elevator pitches.
Knowledge of Conventions
Students will understand business-specific requirements for documents like resumes and cover letters and they will understand why certain styles work and others don't.
View BYU's Advanced Written and Oral Communication Learning OutcomesFaith in Christ
This unit invites students to see their personal brand not as self-promotion, but as a stewardship of their God-given strengths. By reflecting on their unique talents through tools like CliftonStrengths and presenting them authentically, students honor their divine potential and the call to serve others through meaningful work.
“Let your light so shine…” (Matthew 5:16). This unit helps students prepare to shine in a professional setting in a way that reflects their commitment to discipleship and purposeful contribution.
Respect for All
Students are encouraged to build a personal brand that is not only self-aware but also other-aware—framing their strengths in terms of how they contribute to teams, organizations, and communities. Respect is also emphasized through peer feedback and professional communication practices that value diverse audiences and perspectives.
Branding done well reflects humility and service, not ego. This unit reinforces that professional growth should uplift others, not compete destructively with them.
Integrity in Action
Authenticity is central to both personal branding and employment communication. Students are taught to align their public presence (LinkedIn, resumes, interviews) with who they truly are, avoiding exaggeration or misrepresentation. This fosters credibility and trustworthiness in professional relationships.
Students learn that the strongest brands are built on truth and consistency—key components of personal and professional integrity.
Excellence
The unit challenges students to communicate their value with clarity, confidence, and professionalism. Whether it’s refining a LinkedIn profile or delivering an elevator pitch, the expectation is that their work meets high standards—preparing them to represent both themselves and the Marriott School with excellence in any setting.
This commitment to continuous improvement and polish prepares students to stand out in competitive internship and job markets.
View the BYU Marriott School Mission and Values