Brand

Gospel Insight

Every day, you are representing multiple names: your family, your school, your future employer, and your Savior. As members of The Church of Jesus Christ of Latter-day Saints, we are called to carry His name with us at all times (Mosiah 5:11–12).

“What people say about you when you are not around is your brand.”

Doctrine and Covenants 29:34 reminds us that “all things unto me are spiritual.” That includes your efforts to get an internship, polish a resume, or build a LinkedIn profile. As you shape your personal brand, you are doing more than marketing yourself—you are building a reputation of trust, faith, and integrity.

The Lord’s question might be: Does your brand reflect Me?

Project Roadmap

The Employment Communication Project is the first—and most foundational—project of your MCom 320 Internship. It consists of three assignments. First, you’ll work to determine and Articulate Your Personal Brand, then complete elective assignments as directed in the Canvas class(Spoiler alert: it’s not just another worksheet.)

Why This Project Matters

As you articulate your brand, consider less about what you need and more about what you bring. A strong personal brand statement should answer at least two of these:
What you help others do
How you do it (skills, behaviors, approach)
In what setting (teams, organizations, communities)
What changes as a result

Reason #1: The job market is not a meritocracy—it’s a storytelling contest.

Companies do not hire the “best” person; they hire the person who communicates most clearly and confidently about who they are and how they bring value. When you Articulate Your Personal Brand, you determine who you are at your best; then practice communicating that. Your brand will become the backbone of your resume, the story behind your LinkedIn summary, and the motivation to pitch yourself confidently in all your professional interactions.

Reason #2: Your career will accelerate or stall based on self-awareness.

Getting a job is not the end of the story. You never stop communicating who you are and how you provide value. From a list of ten employment communication projects, you will choose two that are most applicable to you now. Avoid the temptation to choose the easiest two; instead, focus on answering these questions: 1. Where is my brand weakest right now? 2. What default signal are my current employment materials sending? 3. Which assignment would most improve trust if someone evaluated me next month? They will help you keep your focus fresh, your materials connected with your purpose, and your identity clear. They’ll help you say yes when God asks you to step up in ways you can’t even anticipate yet.

All in all, choose the work that improves the signal you send to potential employers, not the one that feels familiar.

This brand statement becomes the backbone of your resume, the story behind your LinkedIn summary, the elevator pitch you use in interviews, and the foundation for your cover letters and networking emails. If you take this assignment seriously, everything else in your job prep will be easier. Already employed? This assignment sets you up to land the next role down the road.