Mcom 320: Step 6 (I): Create an Implementation Plan and Mitigate Risk
Key Questions for a Smooth Implementation
What are the specific objectives of this implementation?
How do these objectives align with the overall vision or goals?
What are the key tasks and milestones?
Who is responsible for each task?
What resources (time, budget, personnel) are needed?
Who are the key stakeholders involved?
How will we communicate with them throughout the process?
What are their concerns and expectations?
What resources are required for each phase of the implementation?
Are there any potential resource constraints or limitations?
What is the timeline for each phase of the implementation?
Are there any critical deadlines or dependencies?
How will we track progress and measure success?
What metrics or indicators will we use?
How will we handle unforeseen challenges or changes?
How will we collect data on the implementation’s effectiveness?
What feedback mechanisms will we use to gather input from stakeholders?
How will we use this data to make improvements?
How will we ensure clear and consistent communication among team members and stakeholders?
What methods will we use to provide regular updates?
How will we review the implementation process and outcomes?
How will we incorporate feedback to improve future implementations?
Best Practices for Implementation
Be Realistic
Understand that implementation often takes longer than planned. Be prepared for adjustments.
Stay Flexible
Be open to making changes based on feedback and data collected during the process.
Celebrate Milestones
Acknowledge and celebrate the completion of key milestones to maintain motivation and engagement.
Continuous Improvement
Use data and feedback to continuously improve the implementation process.
Identify Risks
In the dynamic world of business, effective communication is essential for success—but it also comes with risks. Miscommunication, misinformation, and misunderstandings can lead to financial losses, damaged reputations, and weakened relationships with stakeholders. Identifying potential risks early allows professionals to develop strategies to prevent, mitigate, or respond to challenges before they escalate.
This is a guideline you can follow to identify and mitigate risks.
Gather input from all stakeholders to identify potential risks associated with the chosen solution. Consider internal and external risks, such as financial, operational, compliance, and reputational risks.
Group risks into categories (e.g., financial, operational, strategic, compliance) to better understand their nature and potential impact.
Evaluate the likelihood of each risk occurring and its potential impact on the project. Use a risk matrix to visualize and prioritize risks.
Mitigate Risks
Develop Mitigation Strategies: For each identified risk, develop strategies to mitigate its impact. Common strategies include the following:
- Risk Avoidance: Eliminate the risk by changing the project plan.
- Risk Reduction: Implement measures to reduce the likelihood or impact of the risk.
- Risk Transfer: Transfer the risk to a third party (e.g., through insurance or outsourcing).
- Risk Acceptance: Accept the risk and develop a contingency plan.
- Implement Mitigation Measures: Put the mitigation strategies into action. This may involve additional training, process changes, or securing insurance.
- Monitor and Review: Continuously monitor the risks and the effectiveness of the mitigation measures. Adjust the strategies as needed to address new or evolving risks.
Example Scenario
Problem: The company needs to implement a new software system. You selected off-the-shelf software as the best option.
Alternative A: Custom-built software
Alternative B: Off-the-shelf software
Alternative C: Open-source software
Applying the PACADI Model: Implementation & Mitigating Risk — Case Study: Sourdough & Co.
Now that Jacob has decided to move forward with the Marketing Push, the next step is to put the plan into action and address possible risks.
Implementation Plan
- Develop a Storytelling Campaign:
- Highlight the bakery’s 100-year-old starter and slow fermentation process.
- Feature stories of regular customers and staff bakers.
- Use social media, in-store displays, and a refreshed website.
- Engage Local Influencers and Partners:
- Collaborate with Provo-based food bloggers for giveaways and visits.
- Partner with local coffee shops for cross-promotions.
- Launch Seasonal Promotions:
- “Meet the Baker” days
- Limited-time heritage loaves with premium ingredients
- Train Staff:
- Ensure every team member can share the bakery’s story with pride and consistency.
Risk Mitigation Strategies
| Risk | Mitigation |
|---|---|
| Customers don't notice the campaign | Use multiple local channels (Instagram, local press, flyers at partner cafés). Track engagement and adjust tactics as needed. |
| Perception of elitism or price sensitivity | Incorporate messaging around value, health benefits, and supporting local businesses. Offer small discount promotions to loyal customers. |
| Team capacity stretched too thin | Phase rollout of content and events over several months. Hire a part-time marketing assistant if budget allows. |
| Competitor adjusts strategy | Monitor customer feedback and competitor pricing monthly. Be ready to double down on partnerships or community-building efforts if needed. |
Apply a recommendation business communication strategy
Use a decision matrix to quantify qualitative decision criteria
Craft executive summaries